KIVI TV LINE-UP 2021 PRODUCT FILM
KIVI is a Ukrainian TV producer with a solid R&D team that handles everything in-house— from the physical design (stand, body, back lid) to the UI on top Android TV. So when they invited us to produce this film as a key piece of a larger lineup presentation, which included e-store videos and renders for every TV model in the lineup, we hadn't hesitated for a minute. The goal was to capture KIVI’s forward-thinking spirit and cutting-edge tech, and showcase their range of products in a way that makes them stand out in a fiercely competitive market.
WHAT WE DID
Our approach was all about collaboration and creativity. We dove deep into the project, maintaining close communication with KIVI’s engineers and product designers. This gave us an in-depth understanding of the brand and ensured that every visual element was spot-on. From the sleek hardware to the intuitive user interface, we captured it all.
PROCESS / R&D
We took things up a notch by researching entire legacy of the client's engineering team and creating the imaginative KIVI world — an environment that blends the aesthetic and functional sides of the product. It’s not just a backdrop but a whole visual narrative that highlights KIVI’s sophisticated design and tech. Under Eugene Cameel's art direction, we developed the style centering line-up's unique design features. That let us proceed with sophisticated simulations and animation. And because the visual experience alone wasn’t enough, we also worked with a composer to craft a custom soundtrack, adding an extra layer of depth and emotion to the film.
WHY IT'S COOL
This project set the bar for us in a lot of ways. We didn’t just create a film; we built an entire world that reflects KIVI’s brand identity and innovation. The final piece is more than just a product showcase — it’s an immersive journey into brand dimension that ties together the entire lineup presentation. It communicates the brand’s value and tech prowess across multiple touchpoints, making it a standout project that elevated KIVI’s market positioning and raised the standard for product films on local scene.
CREDITS
Client: KIVI
Production: Fiber Graphics
Production: Fiber Graphics
Creative Directors: Roman Zinaenkov, Eugene Tymoshenko
Direction/Edit: Roman Zinaenkov
Art Direction: Eugene Cameel, Roman Zinaenkov
CG Artists: Vladislav Dremluha, Nick Kirichenko, Adam Bronson, Yaroslav Klopotenko, Anton Valihura, Roman Zinaenkov, Eugene Tymoshenko
Music: Vadim Dykhman
Sound Design: Eugene Tymoshenko
Compositing & Color Grading: Roman Zinaenkov
Year: 2021
